Book I'm Reading: "Levers" by Amos Schwartzfarb and Trevor Boehm

Let me call this out bluntly: We're all busy. Your customer doesn't give a shit what you do, but they do care what you do for them. It's that simple. You just need to put yourself in the frame of mind of your customer. Instead of leading with pride about the kickass product you've built, lead with how that product is going to impact their work.

The best way to get that understanding is to simply ask them.